Erik Marcus presents a well written, factual, engaging history of the modern vegan movement An excellent reference resource for any animal advocate, and a must read for anyone interested in the motivations guiding those of us who have chosen a vegan lifestyle. A Must For Vegans And Animal Advocates Alike, Erik Marcus Has Written The First History Of Veganism This Narrative Begins With The Term S Coining In , And Moves On To Chart The Rise Of Factory Farming And The Fast Food Industry With The Emergence Of S Counterculture, Vegetarianism And Then Later Veganism Came Out Of The Fringes To Gain Mainstream Acceptance And As The Modern Animal Rights Movement Grew Into Maturity BetweenAnd , The Dismantlement Of Factory Farming Has Become InevitableLike No Book Before, A Vegan History Puts The Modern Vegetarian Movement And Its Push To Topple Industrialized Animal Agribusiness Into Context 2.5 stars A very short history of veganism s bigger advocates over the past 50 or so years Of all the dozens of men the author mentions, there are only two or three women he highlights, which I find hard to believe considering how female veganism is considered to be No love for many of the amazing cookbook writers who have been bringing veganism mainstream, like Isa Chandra Moskowitz or Terry Hope Romero Other than that major shortcoming, this book was short, and written like a long blog post, but without any references A well read vegan probably has already heard about all of the things highlighted in the book. Found this book to be very informative on history of veganism, and the founding people of the vegan movement Well written, informative mini ebook My only complaint would be that it s too focused on recent history, which I was already fairly knowledgeable about. There is no doubt that interest in veganism has exploded in the new millennium At the same time, perhaps no other movement is so unaware of its own history Vegan blogger and author Marcus attempts to rectify this with his concise e book Veganism has a much longer pedigree than many could imagine The first vegan advocacy book to make a splash with mainstream audiences was Frances Moore Lapp s Diet for a Small Planet back in 1971 The author s primary focus for her critique of meat was the wastefulness and environmental destruction caused by the industry, rather than animal welfare However, For all its favorable impact, Diet for a Small Planet also put an albatross around the neck of the vegetarian movement.In the 1970s and 80s, scientists were still learning a great deal about protein, and Lappe advocated complicated food combining schemes at every meal to ensure vegetarians would get proper nutrition Today, nutritionists know that this food combining at each meal is not necessary as long as we eat a wide variety of foods Still, don t be surprised if a baby boomer who read the original book asks you if you must combine foods at each meal In 1987, John Robbins s Diet for a New America, the first hugely popular book to specifically advocate veganism hit the market His calm tone and avoidance of stridency won over many people The 1980s also saw the rise ofactive activism in the form of animal rights groups Like me, Marcus is no great fan of PETA, but he is willing to give them credit where it is due In the first part of the new millennium, PETA s campaigning convinced three fast food giants to make improvements in the welfare of the animals factory famed for its products Animal rights pioneer Henry Spira had been the first to negotiate with the burger giants, but he passed away before any reforms were put into motion By initiating these new standards, McDonald s essentially broke ranks with its competitors The protests were damaging to Burger King s image, and ultimately persuaded the company to change its course In June 2001, Burger King announced its own set of animal welfare guidelines one that matched or exceeded McDonald s in every respect The pressure then shifted to Wendy s to take action In September of 2001, Wendy s announced animal treatment guidelines that were comparable to McDonald s Together, these three victories represented astonishing progress In just thirteen months, all three fast food giants made significant improvements to their animal care policies While these reforms did nothing to reduce animal slaughter, they did eliminate substantial amounts of needless cruelty.When it comes to reducing the demand that causes animals to be factory farmed in the first place, the plucky little group Vegan Outreach has hit a home run Vegan Outreach published its first such effort in 1992, and by the late 1990s, no pamphlet put out by any animal protection group that could rival Why Vegan in terms of content, presentation, and accuracy.The rise of undercover investigations added to the momentum of animal welfare ballot initiatives like California s Proposition 2 The small nonprofit Mercy for Animals has led the pack The entire debate about whether factory farming is cruel or not generally comes to a screeching halt the moment the conditions at a typical factory farm are caught on video All of these places are so obviously hell holes, that a bit of video is all it takes to expose the lies spouted by animal agribusiness.However, an open rescue of suffering animals, once seen as a viable activism strategy, has fallen by the wayside JFK s quote about those who make peaceful revolution impossible comes to mind when one considers the fate of one activist Adam Durand, who participated in a 2004 open rescue at an egg farm in upstate New York, learned the disadvantages of open rescues the hard way After the county DA charged him with trespassing and burglary the burglary charge was for rescuing thirteen dying hens , the case dragged on forthan five years and cost Durand tens of thousands of dollars in legal fees Starting around 2005, animal advocacy groups increasingly abandoned the open rescue concept in favor of hiring undercover investigators.Agribusiness is not happy that little Toto has pulled back the curtain Their response has been not to try to remedy the worst abuses of their industry, but rather to attack the messenger Bearing the brunt of most of this is a moderate and successful animal welfare groupHSUS has made farmed animals a major priority, and the group has successfully fought against several of the cruelest factory farming practices Among many other successful campaigns, HSUS has persuaded hundreds of American universities to discontinue serving battery eggs in their dining halls The factory farm industry has not been happy with the new HSUS In 2006, the former president of the United Egg producers pointed to Pacelle s recent victories and wrote to his colleagues WE ARE AT WAR Throughout the 20th century, America s largest animal protection organizations did very little to help farmed animals But that has dramatically changed since Pacelle took over at HSUS, and it seems likely that the animal protection movement will direct ever increasing levels of attention toward farmed animals in the future.However, it s clear that agribusiness might win some battles, but they will lose the war Omnivores who have no intention of ever going completely vegan are still agitating for better standards and practices for the industries that produce their meals The Omnivore s Dilemma, a book by meat eating factory farm opponent Michael Pollan, was a huge hit Through Pollan, people who would never pick up a book about veganism have learned of the ugly underbelly of agribusiness It s probable that Michael Pollan has donedamage to factory farming than any other writer or activist working today.A Vegan History 1944 2010by Erik Marcus An interesting, easy read, but if Erik s going to use the word history he should have titled the bookaccurately A history of the mainstream animal movement 1944 2010 The book totally omits any mention of Tom Regan or Gary Francione who present the major alternative to the outlook Erik presents here.This is likely due to his animosity to Gary, possibly in part due to a 2007 interview still available at Gary s site where he came off an uncertain second best against Gary sassured views.If Erik wastransparent about the title and subject matter of his book, it wouldn t have the obvious stamp of omission and wishful thinking all over it Erik might not like Gary Francione, or agree with his views, but to pretend they didn t exist prior to and including 2010 especially when Erik interviewed him for his own show is simply a whitewash.
Is a well-known author, some of his books are a fascination for readers like in the A Vegan History book, this is one of the most wanted Erik Marcus author readers around the world.
- 41 pages
- A Vegan History
- Erik Marcus
- 10 April 2017 Erik Marcus